Bottle the muse without losing the spark.
You can scale your design business without sacrificing your time or quality with the right systems and smart automation.
You’ve hit an income ceiling because you can’t manage more clients.
You’re stuck in a loop of clients who aren’t paying enough and sucking up too much of your time with out of scope requests.
You aren’t meeting your client’s expectations (or your own).
You aren’t communicating effectively and it’s making you look and feel like an unprofessional swamp monster.
You’re exhausted and your energy is drained.
And it’s showing in your work and in the way you are showing up for your client’s projects.
You want to confidently raise your prices.
The people you’re talking to cringe at your prices already, and you don’t know how to find high quality clients.
You need more time so you can focus on bringing in new clients and having a life outside of work.
You didn’t get into business to be tethered to your desk, but that’s what’s happened and now you want fix it so you can live your dreams.
You wish you had higher success rates with your clients.
You are capable of producing great work but you don’t have a system for replicating that success.
Introducing
A 12-week program to help you go from baby designer to elevated expert.
Once you’ve charted out the steps it takes for a project to succeed, it’s easier to see where you can save time and improve your client experience.
Hey there, I’m Natasha Cozad
I’m a Creative Director with over 20 years of experience and I founded Happier Clients to help other designers learn how to scale their business without sacrificing their time.
When I was still a baby designer, I had absolutely no clue what I was doing in business.
I was undercharging and over-committing myself, and I had no idea what the words “out of scope” meant or how to enforce any kind of boundaries with my clients.
The freedom I had sought in working for myself had been replaced by a dozen shitty bosses instead of just one.
- I felt tethered to my desk.
- My projects were all custom projects or worse, billed by the hour.
- I’d drop fat invoices in my clients’ lap, and then be surprised when they felt nickeled and dimed.
But my client experience instilled no trust in my abilities, so my time and opinions were undervalued. Even though I was able to produce stellar results, the process was messy and I struggled to communicate effectively.
It’s different now because I have a proven system for organizing and automating my design business.
- I’m confident in the value I bring to the table because I know precisely what I’m offering, who is going to get the best result out of it, and how I plan to deliver it.
- I attract dream clients who love to work with me and who are happy to refer me to their networks.
- I have the freedom and time to live my life without being on call all day, every day.
- I get to spend massive amounts of time with my family, playing video games, and being crafty.
A designer without clear processes will burn out fast, and quickly end up resenting their work and their clients. But a few simple systems and some smart automation can help you elevate your services so that you can provide better results and confidently raise your rates.
I created a Signature Service and then stuck to selling it, expanding on it, and turning it into a system that wowed my clients and made them want to share their results (and my name) with their audience.
You can book profitable brand & web design projects like that, too.
You’re worthy of being happier — with your clients, your career, and your life.
The Details
What You’re Going to Learn
Pillar 1
Define
Organize Your Design Business
I’m going to teach you how to organize your design business and set yourself up for success.
Design Your Dream Client
I’m going to show you how to design your dream client so you can create the perfect service package for them.
Create Your Signature Service
You’re going to learn how to develop a framework for that Signature Service so that you can establish expertise and build an experience around it.
Pillar 2
Align
Elevate Your Services
You’re going to learn how to manage your projects so that you can embody your expertise and confidently raise your rates.
Establishing Your Systems
I’ll guide you through filling your tech toolkit so that you can create a central website hub that acts as the beating heart of your business. I’ll teach you how to set up your systems using WordPress or Dubsado.
The Constellation of Service
I’ll show you how to create a customer journey that elevates your client experience from lead gen to loyalty.
Pillar 3
Refine
Troubleshooting & Testing
You’ll learn how to incorporate testing and QA so you catch embarrassing mistakes before your client sees them or worse, they go to print. 😱
Design Your Offer Suite
I’ll teach you how to map out complementary offers that all point back to your Signature Service which allows you to keep your messaging crystal clear.
Create Passive Revenue Streams
I’ll show you how to create passive income using your design graveyard with POD swag shops and design asset templates.
The Details
What You Get
Value Packed Training Library
Learn how to define, align, and refine your design business into a scalable money-making machine. You’ll learn a mix of business, mindset, and design principles that will take you from baby designer to elevated expert in 12 weeks.
(Lessons available weekly beginning on June 29, 2023)
- DEFINE
- Designing Your Dream Client
- Creating Your Signature Offer
- Developing Your Framework
- Organizing Your Design Business
- ALIGN
- Tech Stack Overview
- The Constellation of Service
- Establishing Your Systems
- System Path: WordPress
- System Path: Dubsado
- REFINE
- Attracting Your Dream Clients
- Mapping Your Complementary Offers
- Testing & Quality Assurance
- Creating Passive Income
Weekly Two Hour Live Group Coaching Calls
Starting from June 29th, every Thursday at 1pm Central, I’ll be hosting weekly live group coaching sessions on Zoom for two hours. This is your chance to ask any specific questions and receive the necessary support to help you move forward.
In case you’re unable to join the session live, you can still submit your questions in advance. You can also take advantage of discounted 1:1 sessions if you need more help.
The group coaching sessions will be recorded, along with transcripts that have timestamps for easy access to important questions.
You get 12 calls. While the dates and times of the calls may change occasionally, I’ll do my best to stick to the schedule as much as possible.
Private Facebook Group
As a member of Happier Clients you’ll have access to a private, members only Facebook group. This is where you can collaborate with other members and ask me questions (I’ll be in a couple of times a day to check in, M-F.)
Comprehensive Collection of Templates
You’ll get access to all the templates I use in my design business and all the templates available for sale in our template shop now and in the future.
(All templates will be available on or before June 29, 2023)
- Framework Workbook & Templates
- Client Dashboard Workbook
- Welcome Pack Onboarding Page
- Delivery & Offboarding Page
- New Client Starter Folder
- Notion Pack for Designers
- The Ultimate Checklist for Happier Clients
- Brand Style Guide
- Website Planner
- Content Bank
- Offer Kit
- SOP Database
- Starter Client Project
Investment Options
Extended Weekly
Payment Plan
$133/week
Monthly
Payment Plan
$400/mo
Pay in Full
$1,600
The Happier Guarantee
I’m fully committed to helping you build a successful design business. I’ll provide ongoing coaching and support in the form of continued access to our group coaching calls until you have recouped your investment in the program. If, after completing the program and implementing the strategies I teach, you have not made back your investment, I will continue to work with you until you do.
I promise that you CAN do this. But you don’t even have to believe me!
If you’re not 100% satisfied with the course, the templates, or the extras after 7 days, I’ll offer you a full refund, for any reason.
That means you can enroll today, take time to explore the materials and experience the vibe of Happier Clients, and then make a life-changing decision using the information you have, rather than the information you don’t.
Answers to Your Questions
Who is this course designed for?
This course was created with brand and/or web designers in mind.
Will this course teach me how to design, or is it focused solely on the business side of things?
There is a mix of business, mindset, and design principles that will help you elevate your services and scale your business.
Will I have direct access to the instructor if I have questions or need help?
I’ll be in the private Facebook group 1-2 times a day to answer questions. You can also submit questions before our weekly coaching calls or ask them live.
Will this course help me if I’m already an experienced designer?
Yes, there are advanced topics that are addressed as well as beginner and intermediary.
What kind of results can I expect to see from implementing the strategies taught in this course?
You’ll feel more confident in your abilities and your business will be set up to sustain or scale through the years.
How much time do I need to dedicate to the course each week?
For best results, please set aside 3-6 hours a week to implement the strategies in this course.
What is the cost of not having a system for your 1:1 business?
If you had a system in place to power your 1:1 services…
- How many more clients could you work with?
- How much more could you charge for your services?
- How much more time would you have?
Once you’ve charted out the steps it takes to help your clients succeed, it’s easier to see where you can save time and improve their experience with automation.
If you’re a designer who loves what you do but you’re overdelivering, undercharging, and struggling with imposter syndrome it’s time to embody your expertise and expand your business. Your work is great but your client experience kinda sucks so you struggle to retain clients and garner referrals.
Get in touch
Please only fill out this form if you have read the information above and are serious about investing in the program.
Disclaimer
The information provided in this course is for educational and informational purposes only. It is not intended to be a substitute for professional advice, whether legal, financial, or otherwise. While every effort has been made to ensure the accuracy and completeness of the information provided, the instructor and the course cannot be held liable for any errors, omissions, or inaccuracies in the content or for any actions taken in reliance on the information provided.
This course does not guarantee success or specific results for your business. Your success depends on a variety of factors, including but not limited to your skills, expertise, and dedication to your business. The strategies, techniques, and tips presented in this course are based on the instructor’s experience and knowledge, but results may vary and are not guaranteed.
By enrolling in this course, you agree that the instructor and the course are not responsible for any loss or damage resulting from your reliance on the information presented in the course. You also agree to use your own judgment and seek professional advice before making any important business decisions.
